From the average citizen's standpoint big business is more omnipresent than contemporary thoughts of God's own presence. Everyday, everywhere the average citizen uses a big business telephone, drives a big business automobile, uses a big business gasoline to go to a big business chain market. He goes home and while imbibing big business beer, he watches big business television give identity to big business by condemning the personality of big business. Now all this is well known. Big business leaders understand this and much more. There is one thing however, they apparently do not comprehend. The head of a giant cooperation simply (and rightly of course) refuses to think of himself as any kind of a god. This man's power however and the omnipresence of that power which extends from his company to millions and millions of people, has forced upon him, like it or not, a spiritual responsibility as well as a secular one. He has become a god to the public and when he commits bad acts he demoralizes a large segment of society.
Hill, Ivan (1976): The Ethical Basis of Economic Freedom
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